Our Passion

What & Why! captures and creates images with photography and video, to bring  your vision to life and showcase your brand. This video production company, is headed by photographer & filmmaker Chad Thurman, "I love making movies, that’s why I do this. Capturing beauty through video and photography is my life and I would be excited to work on a project with you. I know how important the finished product is and is not happy unless you're thrilled with the look of your images and the final cut of your video."


PHOTOGRAPHY - Professional Photographer Services 

Great photography makes all the difference. It has the power to take products from ordinary to extraordinary, tell a complete story in one shot and most importantly, sell. Just about everyone has a camera today, so basically anyone can be a photographer. The difference is to find the best angle, use the right amount of light & shadow, pay extra attention to detail and don’t stop until everything is perfect! Expertise to deliver stunning photography, making that picture of you, your loved one, product or marketing efforts worth a thousand words and a lifelong memory.


Product / Food & Beverage Photographer

Family Portraits / Maternity, Newborn Baby & Children

Engagement / Wedding Photographer

Model Portfolios / Head Shots / Comp Cards

Fashion / Glamour / Clothing

Architectural / Real Estate

Pet / Wildlife

Outdoor / Hawaii Nature

Special Event / Night Club / Party


Sunset Beach, Haleiwa, Oahu, Hawai'i


CINEMATOGRAPHY - Video Production Services

Choosing as your video production company, your getting an experienced professional, with a clear understanding of video technology and a plan for delivering your message in an effective way. For more information about video production, in Hawaii, on Oahu, please contact and tell us about your project.

Customer Testimonial Video - Share the spotlight with your customers. Video testimonials are a great way to deliver your message through the words of your customers. Word of mouth is the most powerful form of marketing available. Video testimonials allows you to let the world know what your customers think.

Product Video - Photos and text based ads are effective, but imagine showcasing your product or service on screen with a professional spokesperson highlighting the features and benefits of using your product or service.

Company Profile Video - Turn your ad copy into a dynamic on-screen video production and increase the impact of your company's message to the target audience.

Special Interest Video - Political campaigns and non-profit organizations that need to get their message across in a high impact, cost effective way.

Press Release Video - Press releases are an extremely effective marketing strategy and converting your press release into a video can enhance the delivery and distribution of your campaign.

Commercial Video Web or TV - Television commercials and web based commercials can offer a very high ROI if done properly. A solid message along with an entertaining presentation and a clear call to action are the staples of a successful commercial.

Music Video Production - We use edgy and raw techniques to give recording artists the highest quality looking music videos. Making sure to capture and promote the bands image to the audience.

Movie Production - One of our passions is working in the film industry. From low budget independent film companies to feature films, our camera crews are capable of handling any size production.


Telling stories with still and moving images. Taking an idea and turning it into a reality by expressing a message is the goal is to help you increase business and exposure by creating photos, videos & content that displays you in the best light. Committed to the best service and production value possible. An on-time and fun approach, will exceed your expectations; making the process of creating your content streamlined and enjoyable.

Experience in the islands, since 1993 and has helped start-up businesses, taking the first steps to making their dreams come true, by creating an advertisement that leaves them smiling. Also, worked on major Hollywood motion pictures and hired by top production companies in Hawaii. Shot on land, under the sea or flying through the air.”

For big productions this translates into knowing the right people for the job, where to get truck loads of equipment and location, location, locations! For smaller projects, you get the same service as a full scale production. will get the job done.



Professional Photographer,
Web Design & Video Production:

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